How to Win Any Negotiation
Sep 2006 · Red Wheel/Weiser
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Today’s super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources:
- — Recent advances in psychology, linguistics, trial advocacy, sales, and management communications—the cutting edge of the art of performance.
- — Tips, tricks, and techniques from 200 of the world’s masters—the legendary street and bazaar merchants of Bombay, Istanbul, Cairo, and Shanghai.
- — Mayer’s own “been there, done that” years as a lawyer representing thousands of clients (from foreign government agencies and mega-corporations to some of the world’s best-known actors, authors, and athletes), negotiating deals on everything from amphitheaters to Zero aircraft.
You’ll learn what works—and what doesn’t—when you’re up against a stone wall...or your ideas are being rejected...or you’re confronted with hostility and anger. Included is the highly acclaimed Deal Maker’s Playbook, a collection of step-by-step “how-to’s” and “what-to’s” for 38 common negotiating situations such as:
- — Buying a car
- — Leasing an apartment
- — Dealing with the IRS
- — Interviewing for a Job
- — Buying a franchise
- — Getting out of debt
It’s all here—the fancy footwork and magic moves for outgunning, outmaneuvering, and out-negotiating the other person. And the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.
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Robert Mayer was a journalist and author of the 1977 superhero novel Superfolks. He attended the City College of New York and the Columbia University Graduate School of Journalism. While in journalism school he received a Pulitzer Traveling Fellowship, and after graduation he joined the Washington Post before going to work for Newsday, where he spent the next 10 years of his career. After six years at Newssday, Mayer became its New York City columnist, and in 1968 he won the National Headliner Award, given to the best feature columnist in the country. In both 1969 and 1971, he won the Mike Berger Award, given for the year's best writing about New York City, and was the first person to ever win it twice. In the 1970s Mayer moved to Santa Fe, N.Mex., to concentrate on writing books. He wrote 13 novels and three works of nonfiction. Superfolks, his best-known work, is a novel meant for adults that satirizes and deconstructs the superhero genre. Robert Mayer passed away on July 23, 2019 at the age of 80, from complications from Parkinson's Disease.
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