KINERJA BISNIS UKM FASHION MELALUI LIVE STREAMING COMMERCE
IA Cynthia Saisaria Mandasari · I Made Wardana · Ni Wayan Ekawati · Putu Yudi Setiawan
Aug 2024 · CV. Intelektual Manifes Media
Ebook
138
Pages
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About this ebook
Buku Kinerja Bisnis UKM Fashion Melalui Live Streaming Commerce ini disusun oleh IA Cynthia Saisaria Mandasari, S.E., M.M., Prof. Dr. I Made Wardana, S.E., M.P., Dr. Ni Wayan Ekawati, S.E., M.M., Dr. Putu Yudi Setiawan, S.T., M.M. dalam bentuk buku monograf. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam empat bab yang memuat tentang prolog, konsep dan teori kinerja bisnis, pemasaran kewirausahaan (entrepreneurial marketing), e-commerce adoption, live streaming commerce, keunggulan kompetitif, usaha kecil dan menengah, pengembangan paradigma dan pengembangan konseptual kinerja bisnis ukm fashion melalui live streaming commerce, dan kebaruan kajian kinerja bisnis ukm fashion melalui live streaming commerce.
About the author
Biodata Penulis
IA Cynthia Saisaria Mandasari, S.E., M.M.
Email Penulis: [email protected]
Biodata Penulis
Prof. Dr. I Made Wardana, S.E., M.P.
Email Penulis: [email protected]
Biodata Penulis
Dr. Ni Wayan Ekawati, S.E., M.M.
Email Penulis: [email protected]
Biodata Penulis
Dr. Putu Yudi Setiawan, S.T., M.M.
Email Penulis: [email protected]
Biodata Editor
Dr. Miko Andi Wardana, S.T., M.Si
Email Editor: [email protected]
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