Spark for the Fire: How youthful thinking unlocks creativity
About this ebook
In this honest and inspiring book, Ian Wharton examines how creativity is something best practiced by embracing useful characteristics of youth. You don't have to be young for that. These characteristics lie within all of us and the stories in this book are simply reminders how to make the most of them. Stories that show why creativity favours intuition, the merits of exploration, creative purpose, and the necessity of daring to fail.
Spark for the Fire features contributions from some of the most inspiring creative people in the world. From Nick Park, Academy Award winner and creator of Wallace & Gromit, to Jamie Oliver - a phenomenon of the food world, TED Prize winner and one of Fast Company's Most Creative People.
This is the most extraordinary time for people with a desire to make things. And now more than ever, youthful thinking can help spark the fire of creativity.
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About the author
Ian Wharton is a creative director at the global ideas and innovation agency AKQA. Previously a partner at tech start-up Zolmo, Ian led the creative for the Apple Design Award-winning apps for Jamie Oliver, some of the top-rated, top-grossing apps for iPhone and iPad with over 9 million downloads. During that time, Zolmo was ranked in Design Week's Top 50 Design Consultancies.
After graduating best-of-show from university with short animated film Solar (2007), earning a Royal Television Society Award, Ian joined visual effects company The Mill as an art director. There he designed commercials for Audi, EA and game trailers for Sony. Ian has since been named an Art Directors Club 'Young Gun' and one of BIMA's Digital Hot 100.
As a regular speaker on creativity and the mobile industry, Ian contributed to the no.1 best-selling App & Mobile Case Study Book (2011), serves as digital jury foreman for the D&AD Student Awards, and mentors at London's School of Communication Arts.
