Identify and Evaluate Advertising
Jan 2015 · Lerner Publications
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What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
Mayelana nomlobi
Valerie Bodden is a freelance author and editor. She has written more than 100 children's nonfiction books and lives in Wisconsin with her husband and four children.
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