Innovation Crash Course

Innovation oftentimes begins with creativity but being creative is not mandatory to innovate. Sometimes, innovation is the result of growing customer demands or fulfilling the needs of an individual or a group. Being creative is helpful because innovators require new ideas and thoughts.

What begins in the form of an idea or inspiration requires a set process through which that idea can be implemented. The successful implementation of that idea which eventually leads to value addition is innovation. If a company ends up trying to innovate and implements a new idea without having thought it through effectively, there is a chance that it may not add value to the products or services. This means that it can lead to unprofitable business situations.