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Innovation oftentimes begins with creativity but being creative is not mandatory to innovate. Sometimes, innovation is the result of growing customer demands or fulfilling the needs of an individual or a group. Being creative is helpful because innovators require new ideas and thoughts.
What begins in the form of an idea or inspiration requires a set process through which that idea can be implemented. The successful implementation of that idea which eventually leads to value addition is innovation. If a company ends up trying to innovate and implements a new idea without having thought it through effectively, there is a chance that it may not add value to the products or services. This means that it can lead to unprofitable business situations.
