International Business: The New Realities
دسمبر 2011 · Pearson Higher Education AU
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2 جائزےreport
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صفحات
reportدرجہ بندیوں اور جائزوں کی تصدیق نہیں کی جاتی ہے مزید جانیں
اس ای بک کے بارے میں
Remarkable change is the new reality of International Business.
The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise.
International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works.
Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter.
Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.
For undergraduate students majoring in international business or post-graduate courses in international business.
The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise.
International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works.
Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter.
Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.
For undergraduate students majoring in international business or post-graduate courses in international business.
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