Introduction to Growth Hacking

been there for quite some time offline, but now it has gone

viral. In the past, it was McDonald’s using it to pop up at

every highway back in the 1950s. Now it has spread its arm

and has become a widely applied corporate concept. It is

especially famous in the world of start-ups because it provides

them a cost-friendly way to expand while remaining within their

budgets. As start-ups can’t rely on Super Bowl ads or

Mega-expensive billboards, they depend on growth hacking to

back them up in cheaper ways. Any infant business can apply

growth hacking and if they do it in the right way they can

prosper beyond their expectations. From Dropbox to Uber, they

all used growth hacking to reach their goals and achieve

exponential growth rates. The only thing they had in common

was product scalability. So if a product has scalability growth

hacking can become a powerful tool to spread it like fire

through word of mouth on a big scale.