Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
Apr 2008 · Springer
Ebook
312
Pages
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About this ebook
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
About the author
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.
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