Achieving Viability for Public Service Media in Challenging Settings: A Holistic Approach
About this ebook
The answer lies in a holistic approach that is neither media-centric nor defeatist about PSM’s place in a landscape marked by younger generations’ widespread preference for social media platforms. There are more ways of working towards PSM than are often recognized. Wide-ranging research from media NGOs and academics demonstrates the potential of diverse, incremental approaches to embedding the values and mechanisms of PSM. These are as likely to involve regulatory and licensing institutions, unions of media practitioners, audiences, advocacy groups or social media platforms as content producers themselves.
This Policy Brief considers the issues, research and policy options around achieving viability for PSM. It concludes with six recommendations that are relevant to policymakers, practitioners and media studies specialists.
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About the author
JAMES DEANE is Director of Policy and Research at BBC Media Action, the BBC’s international development charity, which he joined in 2007 after 20 years working at Panos on public debate and journalism in developing countries.
PIERRE FRANÇOIS DOCQUIR is Head of Media Freedom at the UK-based organisation ARTICLE 19, which he joined in 2015 after serving as vice-president of the Conseil supérieur de l’audiovisuel in Belgium. He holds a PhD in law.
WINSTON MANO is a Reader and Director of the Africa Media Centre at the University of Westminster, course leader of the MA in Media and Development and principal editor of the Journal of African Media Studies.
TARIK SABRY is Reader in Media and Communication Theory at the University of Westminster and co-editor, with Joe Khalil, of Culture, Time and Publics in the Arab World (2019).
NAOMI SAKR is Professor of Media Policy at the University of Westminster and author of several studies on public interest media in Arab countries, including for UNESCO and the EU.
