Jim Baggott is a freelance science writer. He was a lecturer in chemistry at the University of Reading but left to pursue a business career, where he first worked with Shell International Petroleum Company and then as an independent business consultant and trainer. His many books include Atomic: The First War of Physics (Icon, 2009), Beyond Measure: Modern Physics, Philosophy and the Meaning of Quantum Theory (OUP, 2003), A Beginner's Guide to Reality (Penguin, 2005), and A Quantum Story: A History in 40 Moments (OUP, 2010).