UX for Business: How to Design Valuable Digital Companies
About this ebook
You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems.
With this book, you'll learn:
- How to design the right things by understanding value, diagnostics, and probability
- How to conduct UX research and analysis without the luxury of time or money
- The most important aspects of common digital business models
- Methods for getting things done under less-than-ideal circumstances
- How to avoid common pitfalls caused by inexperience
About the author
Joel is the founder of Peekerton, a company that does confidential user experience analysis and design for high-value clients like global private equity investors, new corporate ventures, and strategic agencies. As a UX Architect his work represents hundreds of millions of users and billions of dollars in investments, including some of the most famous companies in the world.
