Built to Sell: Creating a Business That Can Thrive Without You

This is a story book. The lessons the book teaches are taught through fictional characters experiencing fictional events. I don't like this approach. The book is very long winded as a result. You're supposed to read this story of Alex, relate to him, and do as he does on his journey to make his business saleable. Thing is, you need to take it all at face value. There's no data or research to back up the claims. Or more importantly to understand them at any level. As I go through this journey myself I discovered the importance of data and standard operating procedures. Neither of these are explained in any real detail in the book. They don't even go by their proper names. The book simply isn't specific enough to be useful or even adaptable to your own circumstances. Its just a story. I'm half way through and reading about Alex making a sandwich for himself at a beach house. It's irrelevant, time consuming and vague. Won't be finishing it.

I wasn't sure I had the right book when it was clear I was reading a work of fiction. But I quickly realized the method of teaching and really loved it. Excellent detail. Would recommend this not only to sellers but also people trying to get some positive cash flow in their tired business.

The book was referred to me by another entrepreneur. I was just starting my business, First Page Solutions, as an SEO agency and Built to Sell made me realize how agency production could be set up with a system to enable higher profits and a guaranteed profitable exit plan. I read it the first time after getting it from my local library, now I'm buying it for my chief consultant and hoping he will understand our future as I see it!