MANAJEMEN PEMASARAN : Konsep Kualitas Pelayanan dan Keputusan Pembelian
Kadek Riyan Putra Richadinata · A A Ngurah Bagus Aristayudha · Vitalia Fina Carla Rettobjaan · Ni Made Widnyani · Ni Luh Putu Surya Astitiani
Aug 2024 · Media Pustaka Indo
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About this ebook
Buku ini mencoba menyuguhkan dan mengemas beberapa hal penting mengenai manajemen pemasaran. Buku ini berisi tentang segala hal yang berkaitan dengan konsep dasar perilaku konsumen, kualitas pelayanan, dan keputusan pembelian serta konsep lainnya yang dikemas secara praktis, tidak berbelit-belit dan langsung tepat pada sasaran.
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