Revenue Operations Handbook: A Practical RevOps Handbook to Aligning Sales, Marketing, and Customer Success for Sustainable Growth

This handbook offers clear, actionable strategies, along with real-world examples and exercises, that can be applied immediately within any organization. It provides step-by-step guidance on mapping the customer journey, analyzing critical metrics, and creating smooth interdepartmental transitions, all while focusing on customer retention and expansion. Each chapter delivers practical tools, including templates, checklists, and a 90-day action plan, to ensure that every team member—from executives to frontline managers—can understand and implement RevOps principles effectively.

In this book, you’ll learn how to:

- Align core teams around common goals to drive better revenue outcomes.

- Implement continuous improvement with RevOps processes and metrics that evolve with your business.

- Overcome common challenges like data visibility, resistance to change, and scalability.

- Foster a culture of collaboration and agility across departments.

Whether you’re a RevOps professional, team leader, or executive, Revenue Operations Handbook is an essential resource for developing a powerful, sustainable revenue strategy.