Mapping the Journey: Case Studies in Strategy and Action toward Sustainable Development

Although each organization must take steps to fit its particular circumstance, business conditions and culture, Mapping the Journey proves that valuable lessons can be learned by setting aside critique as to where these organizations may yet make progress and instead focusing on the guidelines, targets, measures of success, tools and techniques and valuable wisdom about how pioneer organisations are travelling toward a prosperous, sustainable future. Each organization included has crafted its own unique strategic responses to an identified need for increased sustainability. While none can be said to have reached the end-point of a sustainable development strategy, all have found that, by addressing the challenge of sustainable industrial practices, they have found innovative solutions, new opportunities for revenue generation, better relationships with customers, new business and product opportunities and a boost to morale from the executive ranks to front-line employees.

Mapping the Journey examines both public and private organizations worldwide: SJ Rail of Sweden; Sony Corporation; SC Johnson; TransAlta Corporation; Patagonia; Henkel; Volvo; ASG; Interface Flooring Systems; Suncor; DaimlerChrysler; AssiDoman; Germany's Centre for Technology Assessment and the Dutch National Environmental Policy Plan. These case studies provide an inspiring framework of effective processes for defining a sustainable development strategy and transforming it successfully into actions and results.