Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
Luiz Moutinho · Alfonso Vargas-Sanchez
Feb 2018 · CABI
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378
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About this ebook
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
About the author
Luiz Moutinho is the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 26 years, and has held posts at the University of Wales College of Cardiff, Cleveland State University, Northern Arizona University, and California State University. He has also held Visiting Professorship positions in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia, and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being on the Editorial Boards of another 45 international academic journals. His areas of research interest encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behavior, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho's academic research are related to modelling processes of consumer behavior. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking and supermarket patronage. The testing of these models has been based on the application of many different statistical, computer and mathematical modelling techniques. He has over 140 articles published in refereed academic journals, 27 books, more than 6,800 academic citations, an h-index of 40, and an i10-index of 125.
Alfonso Vargas-Sánchez is the promoter and Editor-in-Chief of Enlightening Tourism: A Pathmaking Journal (ET) launched in 2011 and indexed in many repositories and scientific databases. Dr. Vargas-Sánchez's main research interests are in the Strategic Management discipline and in the tourism industry, both in companies and in destinations. At present, he is a full professor at the University of Huelva, where he has been distinguished with the 2002/2003 Teaching Excellence Diploma, and the 2006/2007 Teaching Excellence & Quality Award as a member of an online teaching group. Since 2004 he heads the Research Group named "Innovation and Development Strategies in Tourist Firms" (GEIDETUR), included in the Andalusian Government's Plan of R&D&I. Prof. Vargas-Sánchez has carried out academic activities, both in researching and teaching, in different Universities and higher education institutions around the world, in the five continents. Nowadays, he serves as Visiting Professor in the UK at the York St John Business School and the School of Business and Entrepreneurship of the RAU (where in addition he is a member of its Advisory Board), and in the University of the Algarve (Portugal), where he also is invited researcher and has been member of its General Council. Additionally, he collaborates with the Agency for Assessment and Accreditation of Higher Education, in Portugal, as external expert. He has served in several positions in the University of Huelva, where he is Full Professor, but in addition he leads the Spanish-Portuguese Network of Researchers on Tourism (REINTUR).
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