The SAGE Dictionary of Quantitative Management Research
Luiz Moutinho · Graeme D Hutcheson
Jan 2011 · SAGE
Ebook
344
Pages
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About this ebook
A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding.
Every entry features:
-An introduction to the topic,
-Key relevant features,
-A worked example,
-A concise summary and a selection of further reading suggestions
-Cross-references to associated concepts within the dictionary
About the author
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.
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