Made From Scratch: The Legendary Success Story of Texas Roadhouse
Kent Taylor
Aug. 2021 · Simon and Schuster
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* An Instant Wall Street Journal Bestseller *
From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.
In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?
These business practices might be unconventional, but for Kent and Texas Roadhouse, they worked. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They love to have fun, but are serious about following meticulous recipes to serve up hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, ice-cold beer, and irresistible fresh-baked bread. It’s Legendary Food, Legendary Service, the Texas Roadhouse way.
To show how this company became a staple of American dining and survived a once-in-a-lifetime pandemic, Kent took a trip back in time to offer the lessons learned from his pathbreaking life, revealing how a distracted kid from Louisville, Kentucky, created anything worthwhile at all.
From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.
In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?
These business practices might be unconventional, but for Kent and Texas Roadhouse, they worked. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They love to have fun, but are serious about following meticulous recipes to serve up hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, ice-cold beer, and irresistible fresh-baked bread. It’s Legendary Food, Legendary Service, the Texas Roadhouse way.
To show how this company became a staple of American dining and survived a once-in-a-lifetime pandemic, Kent took a trip back in time to offer the lessons learned from his pathbreaking life, revealing how a distracted kid from Louisville, Kentucky, created anything worthwhile at all.
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Kent Taylor (1955–2021) was the founder, CEO, and chairman of the board of Texas Roadhouse restaurants. Taylor opened the first Texas Roadhouse in Clarksville, Indiana, in 1993. The Louisville-based company has grown to more than six hundred locations in forty-nine states with revenues of $2.8 billion. The company currently operates in ten foreign countries. A Louisville native, Taylor attended the University of North Carolina on a track scholarship where he earned a bachelor of science degree. Taylor was an active supporter of a number of organizations, including Homes for Our Troops, Habitat for Humanity, Special Olympics Kentucky, and the Kentucky Nature Conservancy. One hundred percent of the profits from this book will be donated to the Texas Roadhouse employee assistance fund, called Andy’s Outreach.
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