Marketing: Grundlagen für Studium und Praxis, Ausgabe 4
Mar 2013 · Springer-Verlag
Ebook
331
Pages
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About this ebook
About the author
Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universität Basel.
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