There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including:
Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.
Julian McDougall is Professor in Media and Education and Head of the Centre for Excellence in Media Practice at Bournemouth University. He edits the journal Media Practice and Education, runs a doctoral programme in media education and convenes the Media Education Summit.
Claire Pollard was a secondary school teacher for 16 years. She now works as a media education consultant at The English and Media Centre and edits MediaMagazine.