Web Words That Work: Writing Online Copy That Sells
About this ebook
(No experience? No problem!)
Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!
Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got!
• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner
• Keep it short, keep it simple!
• Think like your readers, fire them up, and get them to act!
• Write text that search engines and humans will both love
• Be absolutely clear! Squeeze all the confusion out of your content
• Make sure you know just enough grammar and punctuation
• Combine text and visuals to make them both work better
• Choose the right delivery formats
• Integrate your copy into an existing web page design
• Work well with web designers and developers
Detailed, expert guidance for writing:
• Web pages
• Online articles
• Blog posts
• Social media updates
• Web ads
• Email promos & newsletters
• Online press releases
• Online help & FAQs
• Smartphone & tablet content
• Web interfaces
Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
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About the author
Michael Miller is a successful and prolific author with a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. He is known for his casual, easy-to-read writing style and his practical, real-world advice—as well as his ability to explain a wide variety of complex topics to an everyday audience.
Mr. Miller has written more than 100 best-selling nonfiction books over the past two decades. His books include The Ultimate Web Marketing Guide, B2B Digital Marketing, YouTube for Business, The Complete Idiot’s Guide to Search Engine Optimization, Online Marketing Heroes, Teach Yourself Business Plans in 24 Hours, 80/20 Guide to Effective Presentations, Webster’s New World Vocabulary of Success, and Management Secrets of the Good, the Bad, and the Ugly. He has also written hundreds of articles for various websites and served as a consultant on the design of many others.
