Modern Analytics Methodologies: Driving Business Value with Analytics

Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. Writing for both professionals and students, they show how to:

• Leverage the convergence of macro trends ranging from "flattening" and "green" to Big Data and machine learning
• Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy
• Link key business objectives with core characteristics of your organization, value chain, and stakeholders
• Take advantage of game changing opportunities before competitors do
• Effectively integrate the managerial and operational aspects of analytics
• Measure performance with dashboards, scorecards, visualization, simulation, and more
• Prioritize and score prospective analytics projects
• Identify "Quick Wins" you can implement while you're planning for the long-term
• Build an effective Analytic Program Office to make your roadmap persistent
• Update and revise your roadmap for new needs and technologies

Modern Analytics Methodologies will be an indispensable resource for any executive or professional concerned with analytics, including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and line-of-business executives.