Multilingual Digital Marketing
Sobre aquest llibre
Through immersive case studies and blueprints drawn from a spectrum of global industries, I offer tangible examples that illuminate the unique obstacles faced by businesses operating in multilingual contexts. Moreover, I furnish you with battle-tested tactics and actionable approaches to surmount these challenges and assert your dominance in the marketplace.
Whether you're a seasoned digital marketer seeking to broaden your horizons or an enterprising entrepreneur aiming to conquer new frontiers, this book serves as your indispensable roadmap to harnessing the vast potential of multilingual digital marketing. We will explore the nuances of localization, increasing ROI through content marketing and much more.
Sobre l'autor
Maria Johnsen is a multi-talented individual from Trondheim, Norway. She's involved in various aspects of the film and TV industry, serving as an investor, writer, director, producer, poet, and digital marketing expert. Growing up in a multilingual environment, Maria pursued diverse academic interests, including Information Technology, Informatics, Beauty Arts and Culture, Computer Engineering, and Film Production.
Her achievements haven't gone unnoticed. In 2019, she received the International Star Award for her exceptional leadership and innovation. Maria's films, available on platforms like Amazon Prime, have captivated audiences in 175 countries. Alongside her filmmaking success, she's authored 11 commercially successful screenplays.
Maria's influence extends beyond filmmaking. She's a published author with 57 books in multiple languages, covering topics from digital marketing to artificial intelligence. Her works are used in postgraduate programs at esteemed universities across North America and Europe.
Maria's linguistic skills are impressive. She learned French during her time at a boarding school in Paris, and later mastered Korean and Chinese while studying in Changchun, China. Her educational journey took her to Sorbonne University in Paris and Kharkov University in Ukraine, where she explored arts, culture, and political economy.
In China, Maria taught English, French, and Russian to over 170 students, with a remarkable 70% of them earning scholarships for further studies in the US and Canada. Despite offers of Chinese citizenship, she returned to Norway to continue her education in computer engineering and artificial intelligence while teaching languages at a folk university.
Maria's entrepreneurial drive led her to establish Golden Way Media, a company focused on promoting businesses globally. Based in London, UK, she manages both Golden Way Media Films and Golden Way Media, a digital marketing firm in Norway. In 2016, Maria was recognized as one of the top digital marketing influencers worldwide by Onalytica. Her talents span various fields, from filmmaking to digital marketing, making her a truly remarkable individual.
