Four preliminary methodological and statistical chapters provide general technical background to the case studies. The multivariate statistical methods presented and illustrated include data inspection, several varieties of principal component analysis, correspondence analysis, multidimensional scaling, cluster analysis, regression analysis, discriminant analysis, and three-mode analysis.
The bulk of the text is taken up by 14 case studies that lean heavily on graphical representations of statistical information such as biplots, using descriptive statistical techniques to support substantive conclusions. Each study features a description of the substantive background to the data, followed by discussion of appropriate multivariate techniques, and detailed results interpreted through graphical illustrations. Each study is concluded with a conceptual summary. Datasets in SPSS are included online.