No Logo: No Space, No Choice, No Jobs

Book is divided into 4 sections: No Space (corporations have placed branded on public spaces), No Choice (corporations have pushed out the independents), No Jobs (jobs have been moved abroad), No Logo (its time to fight back). I can't say that I agree with Naomi Kleiin's perspective on the destructiveness of corporations, but the analysis of the marketing campaigns and job market is certainly worth reading, if for no other reason than to memorialize the corporate environment in the late 90's. The no jobs section beats a very dead horse and the no logo section over-emphasized small movements, but other than that, book read well.

You talk about the depressions capitalism started but lets talk about the ones communism/socialism started. Lets start in 1928 and in russia with a fellow the left loves, Stalin. The birther of communism and his eagerful 5 year plans. Only 20 million people dead from famine and killings by 1930.

The book gives the reader deep insights into how the world of brands infiltrates our live so deeply. It also triggers reflections as to what extent one defines one's identity through one's own values or through brand placed values. For me, as a father of small children, it triggered some thinking around how to bring up my kids so that they don't become brand loyal hyper-consumers.