Empathic Media and Communication in the Fourth Industrial Revolution
EGEA spa
Ebook
128
Pages
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About this ebook
The Fourth Industrial Revolution represents the most advanced frontier of technological innovation that will transform the economy of the future in a disruptive way, introducing new devices such as: self-guided vehi¬cles, 3D printing, advanced robotics, new materials, digital platforms, gene editing, etc. The expression “empathic media” means not only the platforms and devices that develop forms of “emotional artificial intelli¬gence,” but all those innovations which have been able to enhance the emotional nature of the human being in commercial terms. In this endeavor, this book first offers an overview of how branding and consumer culture evolved. It then highlights the close link between tech¬nologies and emotions by introducing how the main metaphor (from mon¬ster, robot, to cyborg) has shifted with the development of society.
About the author
Nello Barile insegna Introduzione ai media e Sociologia dei processi culturali nel Corso di laurea in Relazioni pubbliche e pubblicità dell'Università IULM di Milano, dove coordina il Master in Management dei processi creativi. Ha pubblicato numerosi articoli, monografie e curatele sulla moda, sui consumi e sulla comunicazione delle marche.
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