Siobhan Freegard founded Netmums in 2000, while on maternity leave with her second child, largely to help address issues of isolation amongst new mothers. The network quickly grew beyond her Harrow locale to become nationwide and now boasts 730,000 members. Which? included Netmums among their 101 Websites That Will Change Your Life.
Hollie Smith is a freelance journalist specialising in parenting and health. She writes for various women's weekly magazines as well as for the Mirror and the Daily Mail, and is the author of the Netmums titles BABY'S FIRST YEAR and TODDLING TO TEN, as well as PREGNANCY FOR MODERN GIRLS (White Ladder, 2009), HOW TO BE A COOL, CALM PARENT (White Ladder, 2009) and DEALING WITH DIFFICULT EATERS (White Ladder, 2009).