In The Meantime: Lessons and Learning from a Career in Beer
About this ebook
What ingredients do you need to brew a successful career in selling and marketing consumer goods?
The lessons found in Nick Miller’s fascinating and motivating story will tell you.
Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working men’s clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets.
Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for £120 million.
The award-winning In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can:
> Think strategically about selling and marketing
> Maximise the strengths of your team
> Find the benefits in setbacks and barriers
> Analyse your own strengths and weaknesses
> Motivate your team and enjoy yourself along the way
Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived.
Cheers!
About the author
Nick joined the brewing industry with the iconic company Bass in the 1980’s and over the next 19 years ‘climbed the ranks’ through its various divisions. He sold and marketed beer to independent outlets and supermarkets, managed call centres and training departments, ran pubs and even had a spell working with bookmakers leasing fruit machines. During this time, he experienced interactions with all types of employees, consumers, hospitality businesses and retail environments.
In 2005 Nick joined the global brewing giant SAB Miller, and went onto lead its UK and Ireland operation which was famous for transforming the Peroni brand into the market leading premium lager.
Frustrated by the corporate decision-making processes he took up the opportunity to take a stake in the struggling first to market craft beer maker Meantime and lead it to change the way people think about beer. His memoir, In The Meantime, details the ups, downs, trials and tribulations of his varied and successful career, along with the business lessons he learned along the way.
