How to Sell (eCommerce): Marketing and Internet Marketing Strategies
About this ebook
Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term.
The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public.
The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.
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About the author
Experience in the domains of engineering, Quality Assurance, electronics and Internet services (translation, web design, Internet marketing, web business solutions).
Owner and manager with MultiMedia
Developer of MultiMedia Network
Partner with MultiMedia in several European and national research and development projects
Project Coordinator for European Teleworking Development Romania (ETD)
Member of Rotary Club București Atheneum
Cofounder of the regional association and president of the Mehedinti Branch of Romanian Association for Electronic Industry and Software
Initiator, cofounder and president of Romanian Association for Telework and Teleactivities
Member of Internet Society
Initiator, cofounder and president of Romanian Teleworking Society
Cofounder and vice-president of the Mehedinti Branch of the General Association of Engineers in Romania
Physicist engineer - Bachelor of Physics, Major Nuclear Physics
Internal auditor for the Quality Management Systems
Specialist in industrial Nondestructive Testing
Attested for Quality Assurance
Hundreds of publications (books, e-books, articles), mainly from the IT domain.
Languages: Romanian, French, English
