Oceania Entrepreneurship
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Whilst other regions such as North America, Europe and Africa have been studied in terms of entrepreneurial endeavors, there is a lack of research on Oceania despite it being a unique and important region. This book thus fills this gap by taking a progressive approach as to how entrepreneurship in Oceania is managed, emphasizing the growth of new economic segments and changing geo-political powers.
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Vanessa Ratten is Associate Professor at La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Dr. Ratten has co-edited more than twenty books about Entrepreneurship including “COVID-19 and Entrepreneurship: Challenges and Opportunities for Small Business” (Routledge) and written seven sole authored books including “Sports Technology and Innovation: Assessing Cultural and Social Factors” (Palgrave) and “Frugal Innovation” (Routledge). Her current research focus is on technology, innovation and entrepreneurship.
