Of fiber and people
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"GVT has an incredible story, leveraging its latest generation network and technology with a DNA that is highly focused on innovation." – Marco Patuano, former CEO, Telecom Italia
In 1999, Shaul Shani and Amos Genish, two fearless businessmen, without any experience in the Brazilian telecommunications market, driven by a great dream but with limited capital, built GVT and took on the industry's large companies. Against all odds, the startup grew to become an important player in an industry dominated by giants, transforming itself from a small undertaking of US$ 54 thousand, into a US$9 billion company that is considered a market reference.
In this book, Bruno Fernandes and Chico Barbosa highlight and analyze the events behind GVT's creation. It is a story with all the makings of a corporate thriller, revealing the moments of tension, doubt, and the extreme pressure under which the GVT executives operated as they made their way to the top of the industry.
From the start, Shani and Genish faced seemingly insurmountable obstacles, such as investors' skepticism and aversion to new technology businesses, and delays in the company's IPO (Initial Public Offering). Moreover, as the company and market evolved, they had to tackle diverse management issues, expand operations to new regions and launch new businesses. Each milestone the company reached was a stepping stone in building a culture based on fiber and people. By investing in new technologies as well as in its employees, the company built a highly motivated team, able to communicate with customers in a transparent way, delivering consistent results.
GVT started a new cycle when it was acquired by Telefónica in a competitive and unprecedented deal that became the biggest foreign investment in a Brazilian asset since 1980, at US$ 9 billion.
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Bruno Henrique Rocha Fernandes has a doctorate in Business Management from the School of Economics, Business and Accounting of the University of São Paulo (FEA-USP) and is a professor in the doctorate program in Management at Positivo University in Paraná state. He is a guest professor at the Fundação Dom Cabral business school and Plymouth University in England. The author of a number of books and academic articles in the field of strategy and people management, Fernandes is also a business consultant and developed GVT's management model.
Chico Barbosa is a journalist and has a doctorate in Communication and Semiotics (PUC-SP). Winner of the Jabuti Prize in 2005 for his book A chave do successo – Como wa Audi se tornou cult The key to success – How Audi became a cult), he is a columnist for the newspaper Valor Econômico and editor of CBNEWS.