Organizational Culture: Mapping the Terrain

Expert author Joanne Martin examines a variety of conflicting ways to study cultures in organizations, including different theoretical orientations, political ideologies (managerial, critical, and apparently neutral); methods (qualitative, quantitative, and hybrid approaches), and styles of writing about culture (ranging from traditional to postmodern and experimental). In addition, she offers a guide for those who might want to study culture themselves, addressing such issues as: What qualitative, quantitative, and hybrid methods can be used to study culture? What standards are used when reviewers evaluate these various types of research? What innovative ways of writing about culture have been introduced? And finally, what are the most important unanswered questions for future organizational culture researchers?

Intended for graduate students and established scholars who need to understand, value, and utilize highly divergent approaches to the study of culture. The book will also be useful for researchers who do not study culture, but who are interested in the ways political interests affect scholarly writing, the ways critical and managerial approaches to theory differ, the use and justification of qualitative methods in domains where quantitative methods are the norm.