Own Your Industry
Apr 2014 · Penguin Random House South Africa
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Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"
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Douglas Kruger is an international speaker, and the author of ten business books with Penguin, including bestselling titles like Own Your Industry: How to Position Yourself as an Expert, and Poverty Proof: 50 Ways to Train Your Brain for Wealth. Douglas has been inducted into the ‘Speakers Hall of Fame’ and hosts a popular daily YouTube show called From Amateur to Expert. The Man Who Never Was is his first novel.
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