SERVICES MARKETING: An Introduction To Services Marketing
About this ebook
Unveiling Customer-Centric Marketing:
Immerse yourself in the dynamic realm of services marketing as this book provides a roadmap to understanding the intricacies of promoting and delivering intangible services. From designing personalized service offerings to nurturing customer relationships, from harnessing digital platforms for service promotion to crafting compelling service narratives, this guide equips you with the tools to excel in the ever-evolving landscape of services marketing.
Key Topics Explored:
Customer-Centric Service Design: Discover the essentials of creating service offerings that cater to the unique needs and preferences of customers.
Relationship Building: Learn about fostering strong customer relationships to drive loyalty, retention, and word-of-mouth referrals.
Digital Marketing for Services: Understand how to leverage digital channels to promote and enhance the visibility of service offerings.
Service Quality and Experience: Explore strategies for delivering consistent and exceptional service experiences that exceed customer expectations.
Service Innovation: Navigate the role of innovation in creating and promoting new and differentiated service offerings.
Target Audience:
"Elevating Experiences" caters to marketing professionals, business owners, entrepreneurs, students, and anyone eager to excel in the field of services marketing. Whether you're crafting memorable customer experiences, optimizing digital service promotion, or driving customer loyalty, this book empowers you to navigate the intricacies of services marketing.
Unique Selling Points:
Real-Life Services Marketing Scenarios: Engage with practical examples from diverse industries that showcase successful services marketing strategies.
Practical Tools and Insights: Provide actionable insights, case studies, and advanced tools for optimizing services marketing efforts.
Digital Engagement: Address the impact of digital platforms on modern services marketing practices.
Contemporary Marketing Dynamics: Showcase how services marketing intersects with modern challenges such as personalization, customer feedback, and online reviews.
Enhance Customer Engagement:
"Services Marketing" transcends ordinary marketing literature—it's a transformative guide that celebrates the art of understanding, navigating, and mastering the complexities of services marketing. Whether you're enhancing customer engagement, creating memorable service experiences, or optimizing digital marketing strategies, this book is your compass to mastering the art of services marketing.
Secure your copy of "Services Marketing" and embark on a journey of mastering services marketing for exceptional customer engagement.
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About the author
Prabhu is an educator, entrepreneur, and the co-founder and CEO of Intelitech, a firm that develops apps and video games. Author Prabhu specializes in topics such as business management, emotional intelligence, leadership, and other subjects that, once mastered, can change your life and help you achieve more success and happiness. His books take a direct, to-the-point approach, as you'll discover. Through a combination of scientific study and personal experience, he is passionate about disseminating advice and resources for improving oneself.
He keeps his attention on the business sphere , drawing from academic studies and from his experience as an entrepreneur and consultant.
All of this developed from modest beginnings; he began as most online business owners do, with an idea and a message to give but little knowledge of how to carry it out. He made a number of mistakes, but he likes to argue that failure is merely a "plot twist," not the end of the story.
Prabhu has authored more than 50 books on engineering and business throughout his career. The Startup 500 Business Ideas are just one source. He was an Indian who was born in Madurai and went to Mumbai to study mechanical engineering and business administration.
When not writing, Prabhu likes to read, surf, and explore the world for new experiences.
You can find Prabhu on LinkedIn @ - https://www.linkedin.com/in/
