Petr Ludwig is a science popularizer, entrepreneur, and consultant for Fortune 500 companies. He explains crucial and difficult things simply and easily. Peter helps to improve intrinsic motivation, efficiency, and the happiness of people at work and in their personal lives. In The End of Procrastination and in his talks, he transfers the knowledge of neuroscience and behavioral economics into practice.
Adela Schicker is the co-founder of Procrastination.com, the institute that helps companies and individuals to reach their full potential. Adela translated The End of Procrastination and is helping it to reach the international audience. She speaks at conferences and training companies worldwide, making sure that science can be explained simply and made useful for everyone.