Teknik Praktis Riset Komunikasi Kuantitatif dan Kualitatif: Edisi Kedua
Prof Rachmat Kriyantono, Ph.D
Feb 2022 · Prenada Media
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About this ebook
Edisi kedua ini membahas detail hakikat istilah kuantitatif dan kualitatif, varian paradigma dan kaitannya dengan riset, termasuk bagaimana riset post-positivistik, teknik membuat latar belakang masalah, serta beberapa varian riset komunikasi. Juga disertai contoh-contoh riset di berbagai bidang komunikasi (media, public relations, manajemen komunikasi pemasaran, dan lainnya) secara praktis untuk skripsi, tesis, dan disertasi.
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