Public Relations: The Basics

• The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
• History and evolution of public relations.
• Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.