DETERMINANTS PURCHASE INTENTION PADA E-COMMERCE : Konsep dan aplikasi
Putu Divira Vidya Ananda · Ni Nyoman Kerti Yasa · Ni Wayan Ekawati · I Gde Ketut Warmika · Ni Wayan Sumariadhi
Jan 2023 · Media Pustaka Indo
Ebook
93
Pages
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About this ebook
Purchase intention menunjukkan kecenderungan seseorang untuk membeli produk yang dipengaruhi oleh kebutuhan, sikap, dan persepsi terhadap produk atau merek. Purchase intention dapat menjadi alat prediksi perilaku konsumen dikarenakan peran purchase intention yang krusial dalam mencapai keputusan pembelian. Purchase intention bermanfaat bagi perusahaan karena mempengaruhi kekuatan kemauan konsumen untuk membeli produk.
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