IMPULSE BUYING FASHION
Putu Kintan Maharani · I Gusti Ayu Ketut Giantari · Ni Made Purnami
Jul 2024 · CV. Intelektual Manifes Media
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Ebook
97
Pages
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About this ebook
Buku Impulse Buying Fashion ini disusun oleh Putu Kintan Maharani, S.M., Prof. Dr. Dra. I Gst. Ayu Kt. Giantari, M.Si., Dr. Ni Made Purnami, S.E., M.M. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam lima bab yang memuat tentang teori S-O-R (Stimulus, Organism, Response), Price Discount, Positive Emotion, Impulse Buying, pengembangan paradigma dan proses dialektika pengembangan konseptual Impulse Buying pada konsumen, dan pembahasan dampak hubungan konseptual Impulse Buying pada konsumen.
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5.0
1 review
About the author
Biodata Penulis
Putu Kintan Maharani, S.M.
Email Penulis: [email protected]
Biodata Penulis
Prof. Dr. Dra. I Gst. Ayu Kt. Giantari, M.Si.
Email Penulis: [email protected]
Biodata Penulis
Dr. Ni Made Purnami, S.E., M.M.
Email Penulis: [email protected]
Biodata Editor
Dr. Miko Andi Wardana, S.T., M.Si.
Email Editor: [email protected]
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