Qualitative Research and Hypermedia: Ethnography for the Digital Age
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This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia′.
Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text:
- explains how digital technology impacts on social research;
- investigates how digital technology has reshaped the field of social research;
- consider the implications of bringing multimedia into the forefront of qualitative research;
- suggests new ways of observing and documenting a `technologised′ and design-rich society;
- enables the reader to use new technologies to handle and represent qualitative data;
- unpacks the theoretical implications of writing and researching for the electronic screen
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Bella Dicks is a sociologist specialising in qualitative methodology and ethnography, with a focus on digital and multimodal methods. She edited the four-volume Digital Qualitative Research Methods for the SAGE Benchmarks in Social Research Methods series (2012). Her other major research interests are in heritage, museum studies, cultural memory, class and cultural policy.
Paul Atkinson is Emeritus Professor of Sociology at Cardiff University. Recent publications include For Ethnography (SAGE 2014) and Thinking Ethnographically (SAGE 2017). The fourth book in his quartet will be Crafting Ethnography, also for SAGE. The fourth edition of Hammersley and Atkinson Ethnography: Principles in Practice was published by Routledge in 2019. He is a Fellow of the Academy of Social Sciences and of the Learned Society of Wales.
