Summary of Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir

Do you own a local business? Perhaps you own a boutique, a local repair shop, or a small café. If so, how do you bring business through your door? You likely do everything you can to get the word out about your company, including handing out business cards, working with other local businesses, utilizing the power of social media, and definitely building a website. You know the potential that online advertising can bring, you use Google to answer just about every question that you have, right? So how can you ensure that your business pops up when someone searches for a particular service?

Throughout this summary, you’ll learn how to get your business in the top search results on Google as well as how to get more customers into your shop. You will learn the proven strategies that work in turning your online presence into strong lead conversions. Through the Ultimate Guide to Local Business Marketing, you’ll learn the difference between SEO and PPC, why landing pages are so important, and how to maximize your online ad strategy.

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