How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
Feb 2016 · Morgan James Publishing
4.4star
28 reviewsreport
Ebook
186
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:
“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:
- email marketing
- websites
- social media
- direct mail
- traditional media ads, and more
“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Ratings and reviews
4.4
28 reviews
Tonia Weiters
- Flag inappropriate
December 20, 2016
The most comprehensive, common-sense, no-fluff and in-depth overview that I've seen (and believe me, I've looked). An EXCELLENT work, that works. AND...the book even has a supplemental digital library you can have access to, to help you EVEN FURTHER! Don't just buy this book ASAP. No! If you're ready and sick of the reindeer games these "experts...allegedly" and so-called gurus play, you should have bought this book yesterday! :))) Everyone wins with this. That means YOU.
14 people found this review helpful
Samantha Rigg
- Flag inappropriate
February 21, 2016
100% recommend. The strategy Ray outlines works (I purchased the book!). 1. Easy and quick to read. 2. Instructions from start to finish. Thank you for creating a step-by-step resource (aka book).
11 people found this review helpful
Sharron Dark
- Flag inappropriate
- Show review history
April 2, 2021
One of the best books I've ever read and great examples. Thanks
4 people found this review helpful
About the author
Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
