Regulating Online Behavioural Advertising Through Data Protection Law

· Edward Elgar Publishing
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Izilinganiso nezibuyekezo aziqinisekisiwe  Funda Kabanzi

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This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.

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Jiahong Chen, University of Nottingham, UK

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