Relationship Alpha: The Emerging Competitive Advantage in Wealth Management

ยท CFA Institute Research Foundation
4.3
3 ื‘ื™ืงื•ืจื•ืช
ืกืคืจ ื“ื™ื’ื™ื˜ืœื™
36
ื“ืคื™ื
ื›ืฉื™ืจ
ื”ื‘ื™ืงื•ืจื•ืช ื•ื”ื“ื™ืจื•ื’ื™ื ืœื ืžืื•ืžืชื™ืย ืžื™ื“ืข ื ื•ืกืฃ

ืžื™ื“ืข ืขืœ ื”ืกืคืจ ื”ื“ื™ื’ื™ื˜ืœื™ ื”ื–ื”

Adapted from Charlotte Beyerโ€™s 2017 book, Wealth Management Unwrapped, Revised and Expanded, comes a new termโ€”relationship alpha (ฮฑ), a competitive advantage for firms serving private clients and more predictive and longer lasting than traditional measures like alpha or beta. While Beyerโ€™s book is addressed to investors, the Appendix (reprinted here) is addressed to advisors. Each of the โ€œ10 Principles of Principalโ€ Beyer presents for investors has a corollary that a firm can apply to its management processes, culture, marketing methods, and client service protocols. Expanding on these 10 best practices, the author explains how relationshipย aย can be securely and successfully embedded into a firmโ€™s everyday activities, earning the trust and loyalty of private clients.

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