Adapted from Charlotte Beyerโs 2017 book, Wealth Management Unwrapped, Revised and Expanded, comes a new termโrelationship alpha (ฮฑ), a competitive advantage for firms serving private clients and more predictive and longer lasting than traditional measures like alpha or beta. While Beyerโs book is addressed to investors, the Appendix (reprinted here) is addressed to advisors. Each of the โ10 Principles of Principalโ Beyer presents for investors has a corollary that a firm can apply to its management processes, culture, marketing methods, and client service protocols. Expanding on these 10 best practices, the author explains how relationshipย aย can be securely and successfully embedded into a firmโs everyday activities, earning the trust and loyalty of private clients.
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