Research Methodology: Concepts and Cases
Deepak Chawla & Neena Sodhi
Jan 2011 · Vikas Publishing House
4.5star
4 reviewsreport
eBook
670
Pages
reportRatings and reviews aren’t verified Learn more
About this eBook
RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Ratings and reviews
4.5
4 reviews
Durga Devi
- Flag inappropriate
17 September 2020
Really Amazing l am unbelievable wonderful journey for the my experience because l collective so many materials and Learn so much things thank you so much your guidance wonderful opportunity.
Rate this eBook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Centre instructions to transfer the files to supported eReaders.
