That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
About this ebook
Included are easy-to-follow instructions for the 6 steps you'll need to build a powerful marketing plan.
1. Identify the Problems to Solve
2. Answer Four Simple Questions
3. Define the Current Customer Journey
4. Design a Better Experience
5. Build a Minimally Viable Offering
6. Launch and Refine
The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services. It's everything you need to know to jump-start your business.
About the author
Richard is an author and career development speaker. He specializes in teaching workshops and online classes about job hunting, resume writing, and interview skill building.
During his 20-year career at PepsiCo, Richard led campus recruiting for one of the most successful marketing departments in world. While doing so, he coached hundreds of college students to become successful job candidates.
Richard earned an MBA with an emphasis in Marketing from the University of Michigan and a Bachelor's degree in Business from Montana State University.
Eric Bishop is a global client director at a multinational technology company. He has 25 years of experience in digital marketing and business strategy. He received his MBA with an emphasis in Marketing and Quantitative Analysis from the University of Cincinnati. He received a bachelor’s degree in Computer Science, also from the University of Cincinnati.
