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Jim Rockstad was born and raised in North Portland, Oregon. He fell in love with drag racing at an early age and channeled that love into a thirty-year career in motor sports. He became a manager at Portland International Raceway (PIR) in 1973 and worked his way up to General Manager of International Raceway Parks until his retirement in 2001. In 2014, he received induction into the NHRA Divisional Hall of Fame Award. He and his wife, Mo, celebrated their thirty-eighth wedding anniversary in 2017. They have two children, Maren and Zach.
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