Persuasive Signs: The Semiotics of Advertising
Ron Beasley · Marcel Danesi
Dec 2010 · Approaches to Applied Semiotics [AAS] Book 4 · Walter de Gruyter
Ebook
204
Pages
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About this ebook
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
About the author
Ron Beasley is Managing Director of ABM Research, Toronto, Canada.
Marcel Danesi is Professor at the University of Toronto, Canada.
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