Total Competition: Lessons in Strategy from Formula One
Nov 2016 · Simon and Schuster
4.6star
15 reviewsreport
Ebook
353
Pages
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About this ebook
A compelling, comprehensive look at “the awe-inspiring career of a true motor racing great” and what it takes to get to the top in Formula One (Daily Express).
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn, and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them world champions. In 2017, he was appointed F1’s managing director, motor sports, by the sport’s new owners Liberty Media. Now, in this fascinating book written with Adam Parr, who was CEO and then chairman of Williams for five years, he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cutthroat world they inhabited, where coming second is never good enough. This book is a fascinating read not only for the millions of Formula One fans who want to understand how Brawn operates; it also provides many lessons in how to achieve your own goals in business and life.
“Frank, fearless and original . . . I hung on every word.” —Murray Walker
“This is a must-read.” —Autosport
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn, and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them world champions. In 2017, he was appointed F1’s managing director, motor sports, by the sport’s new owners Liberty Media. Now, in this fascinating book written with Adam Parr, who was CEO and then chairman of Williams for five years, he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cutthroat world they inhabited, where coming second is never good enough. This book is a fascinating read not only for the millions of Formula One fans who want to understand how Brawn operates; it also provides many lessons in how to achieve your own goals in business and life.
“Frank, fearless and original . . . I hung on every word.” —Murray Walker
“This is a must-read.” —Autosport
Ratings and reviews
4.6
15 reviews
About the author
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.
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